.........they will no longer sell to the retail public, only wholesale, dealer direct. Received this today.
TAPCO: U.S. Manufacturer
TAPCO is changing to a wholesale-only manufacturer!
That’s right—After 21 great years in the gun industry selling to both wholesalers and to the public; we are going to phase out the retail side of our business. Why? Well, for the past three years TAPCO has undergone a dramatic transformation by eliminating surplus from our product line, as well as discontinuing imports and the distribution of other companies’ products. Each year, we’ve become even more of an industry leader than the previous year. The more we’ve stepped out of the retail market and focused on product development, the better our reputation has become for manufacturing top-selling U.S. made products. So it’s now time to make the logical switch to being exclusively a wholesale manufacturer.
How does this affect you?
The biggest change is that since we won’t be selling retail anymore, we’ll be guiding our huge customer base to buy our products directly from you.
Our new strategy is quite simple and has two components:
Design and aggressively promote our top notch U.S. made products that gun enthusiasts have come to count on. We’ll generate excitement and demand for our products through aggressive marketing campaigns and new product launches.
Support and promote you, as part of our dealer and distributor network through our website and national advertising.
Earlier this year we conducted several in-depth focus groups and extensive market research in a comparison between the brand names “Fusion” and “Intrafuse”. At the conclusion of the research, “Intrafuse” generated the most excitement with customers by far.
Effective immediately, you will begin to see a change in our packaging.
“Fusion” brand name packaging will begin transitioning into “Intrafuse” through the balance 2008, and will be completely replaced by “Intrafuse” in early 2009. ”Intrafuse” will represent the same great products you’ve been purchasing, with a more effective name and superior packaging.
Intrafuse: The fusion of Form & Function.
Although TAPCO has become well known in the gun industry, not many people know what the letters stand for.
It’s rather simple: The American Parts Company. What name could better describe our mission? We are proud that with all of our products you can count on American quality at the best value on the market. In future advertisements, you can expect to see the full name of TAPCO: The American Parts Company.